the mascot animation process

If we had to say what lies at the heart of our work, it's to form a deep understanding of how your brand's characteristics can shape the depth, authenticity and appeal of your mascot on the global stage. We start by performing a 360° analysis of both brand and mascot to ensure we create a series of animations that not only reflects your brand’s values and goals, but presents you with an appealing and recognisable ambassador your fans will want to see in their feed for years to come. Creating this 'longevity' is what we aim to do for every client.



This process involves finding the human, brand-relevant values that fans, consumers and the general public can relate to, regardless of their culture. By taking a long-term, humanist approach, we can craft mascot animations that people actually want to share, organically boosting brand affinity, loyalty and visibility in the process. Our usual approach in achieving this shareability is to create three episodes based on an agreed theme designed to attract and build an audience.



While creating these episodes, we continually ask ourselves one question: Will people feel nostalgic about this series in 10 years time? If not, we revise. The depth of a mascot's' character and its sincerity are the essential guiding factors here. This attention to character detail makes us more of a mascot animation house rather than an ad agency. We are happy to work as a white-label, broadcast-quality content provider as well, allowing you to release animations under your own brand.



We operate affordably and efficiently as a remotely connected, international network of screenwriters, animators and brand consultants focused solely on creating entertaining, mascot-driven content. We are not interested in industry awards, only delivering first-class customer service and giving your fans, new and old, a great online experience. We take on just three clients at a time to ensure we create mascot animations with the level of character depth and breadth you can also deploy offline.



For example, once we are finished, you’ll be in a position to create toys and refine versions of your mascot (such as walking acts) with the added confidence of knowing their voice and mannerisms. We can also create catchy jingles to help people recall your brand and mascot even better, or give them a voice in over 20 different languages. A voice is not essential, since actions will always speak louder than words. But if you do request one, our team of international voice talent is on hand to help.

We work to keep our cartoons short and great so your audience is left wanting more. That’s what animates us. What about you?